A few weeks ago, I decided that I wanted another luxury exec vehicle and began my search. Initially, I pondered another Jaguar XJ after having a really positive experience with my gadget ladened 2011 Portfolio spec example. I also considered an Audi A8 but very quickly realised I’m not a huge Audi fan, they just don’t do it for me. As soon as I started looking at 7 series, I realised this was the car that I was going to buy. I personally think the G11 version of the 7 series (2015-2019) is absolutely stunning, its proportions are perfect in my eyes. When launched in 2016, the 7 series was way ahead of its rivals in terms of spec and optional extras.

The BMW 7 Series G11, which was first introduced in 2015, is a luxury full-size sedan that represents the flagship of the BMW lineup. It is part of the seventh generation of the 7 Series and has been a significant player in the high-end luxury sedan market. Here is a summary of the key features and aspects of the BMW 7 Series G11:

1. Design: The G11 7 Series features a sleek and modern design, with a large kidney grille, LED headlights, and a long, elegant profile. The use of lightweight materials, such as carbon fiber reinforced plastic (CFRP) in the body construction, helps reduce weight and improve performance.
2. Engine Options: The 7 Series G11 offers a range of powerful engine options, including turbocharged inline-six and V8 engines, as well as a plug-in hybrid variant. These engines deliver impressive performance while maintaining good fuel efficiency.
3. Interior Luxury: The interior of the 7 Series is a showcase of luxury and advanced technology. It features high-quality materials, comfortable seating, and a host of high-tech features, including a large infotainment system, premium sound systems, and various driver assistance systems.
4. Driving Dynamics: BMW’s commitment to the “Ultimate Driving Machine” philosophy is evident in the 7 Series G11. Despite its large size, it offers agile handling and a smooth, comfortable ride. Adaptive air suspension and rear-wheel steering enhance the car’s driving dynamics.
5. Technology: The G11 7 Series incorporates cutting-edge technology, such as gesture control for the infotainment system, advanced driver assistance systems, and a digital instrument cluster. It also supports smartphone integration and has a range of connectivity features.
6. Executive Lounge: The 7 Series can be configured with an Executive Lounge package, which includes rear seats that can recline and offer a variety of massage functions, creating a truly luxurious and comfortable rear-passenger experience.
7. Safety: The car is equipped with a comprehensive set of safety features, including adaptive cruise control, lane-keeping assist, blind-spot monitoring, and automatic emergency braking, to ensure the safety of both the driver and passengers.
8. Model Range: The 7 Series G11 is available in various trim levels, including the standard 740i and 750i, as well as extended-wheelbase versions for extra rear-seat space. The M760i xDrive model offers even more performance, while the plug-in hybrid 745e provides a more eco-friendly option.

The BMW 7 Series G11 is a luxurious and technologically advanced sedan that competes with other high-end executive cars like the Mercedes-Benz S-Class and Audi A8. Its combination of opulent features, advanced technology, and dynamic performance makes it a flagship model that exemplifies BMW’s commitment to luxury and performance in the full-size sedan segment.

What About its Main Rivals?

The BMW 7 Series G11 competes in the luxury full-size sedan segment, where its primary rivals include the Mercedes-Benz S-Class and the Audi A8, among others. Here’s a comparison of the 7 Series G11 with its key competitors:

1. Mercedes-Benz S-Class:
   • Luxury and Comfort: The S-Class is renowned for its opulent interior and first-class luxury features. It often sets the benchmark for interior quality, comfort, and refinement.
   • Technology: Mercedes-Benz’s MBUX infotainment system is highly praised and offers extensive customization options. The S-Class also leads in terms of advanced driver assistance systems.
   • Performance: Both the S-Class and 7 Series offer powerful engine options, but the S-Class may offer a slightly smoother and more refined ride.
   • Variety: The S-Class comes in different body styles, including a coupe and convertible, while the 7 Series is primarily a sedan.
2. Audi A8:
   • Quattro AWD: The Audi A8 boasts Audi’s Quattro all-wheel-drive system, providing excellent traction and stability, especially in adverse weather conditions.
   • Interior: The A8 offers a beautifully designed and luxurious cabin, with a strong focus on technology and minimalism.
   • Virtual Cockpit: Audi’s Virtual Cockpit is often considered one of the best digital instrument clusters, allowing for highly customizable information displays.
   • Rear Seat Comfort: The A8 is available in a long-wheelbase version, prioritizing rear-seat passenger comfort.
3. Lexus LS:
   • Reliability: Lexus is known for its exceptional reliability, and the LS benefits from this reputation.
   • Hybrid Option: The Lexus LS offers a hybrid powertrain, providing improved fuel efficiency for those seeking a luxury car with green credentials.
   • Pricing: The LS is often seen as a more affordable option in the luxury sedan segment, making it attractive for those seeking luxury on a budget.
4. Genesis G90:
   • Value for Money: The G90 offers a high level of luxury and features at a more affordable price point than the German competitors.
   • Warranty: Genesis provides one of the best warranties in the industry, offering peace of mind to buyers.
   • Interior Quality: While not on the same level as the top German brands, the G90 still provides a comfortable and well-appointed cabin.

In summary, the BMW 7 Series G11 competes favorably with its rivals in terms of performance, technology, and driving dynamics. However, the choice among these luxury sedans ultimately comes down to personal preferences. The Mercedes-Benz S-Class is known for its unparalleled luxury and technology, while the Audi A8 offers a more tech-focused and understated approach. The Lexus LS is a reliable, value-conscious option, and the Genesis G90 provides a balance between luxury and affordability. Customers should consider their priorities, such as brand preference, driving experience, and desired features, when making a decision among these prestigious options.

Running Costs

The running costs for a BMW 7 series (730d in my case) in the UK can vary based on several factors, including your driving habits, maintenance choices, and fuel prices. Here are some key aspects to consider when estimating the running costs for a BMW 730d in the UK:

1. Fuel Economy: The BMW 730d is a diesel-powered vehicle known for its relatively good fuel efficiency. Its fuel economy will depend on factors like driving style, traffic conditions, and terrain. The 730d can achieve around 40-45 miles per gallon (mpg) on the combined cycle, making it more fuel-efficient than larger petrol engines.
2. Fuel Prices: Fuel prices can vary across the UK, so it’s essential to check the current prices in your area. Diesel fuel is typically priced differently from petrol, and it may have fluctuations due to market conditions and government policies.
3. Insurance: The cost of insurance will depend on factors such as your age, driving history, location, and the level of coverage you choose. High-end vehicles like the 7 Series often come with higher insurance premiums.
4. Road Tax (Vehicle Excise Duty – VED): Vehicle tax rates are determined factors such as CO2 emissions and the car’s list price. As of April 2021, new vehicles in the UK were taxed under the revised VED bands, with the first-year tax based on CO2 emissions and subsequent annual taxes based on the list price.
5. Maintenance and Servicing: BMWs typically require regular maintenance to keep them in top condition. Servicing costs can vary depending on the dealership or service center you choose, as well as the specific service package or plan you opt for.
6. Depreciation: High-end luxury cars like the BMW 7 Series tend to depreciate faster than more affordable models. The rate of depreciation will depend on various factors, including mileage, condition, and market demand.
7. Tires: Tire costs can vary based on the brand and type of tires you choose. BMW 7 Series models often come with larger and more expensive tires due to their size and performance characteristics.
8. Parking and Congestion Charges: Depending on where you live or drive, you may incur costs for parking and congestion charges in certain urban areas.
9. Warranty and Extended Coverage: BMWs typically come with a manufacturer’s warranty, which may cover maintenance and repairs for a limited period. You can also consider extended warranties or service packages to mitigate future repair costs.
10. Resale Value: The 730d’s resale value can affect your overall running costs. Keeping the car in good condition and following the manufacturer’s recommended maintenance schedule can help preserve its value.

It’s essential to consider these factors and consult with a BMW dealer or a financial advisor to get a more accurate estimate of the running costs for your specific BMW 730d in the UK. Additionally, it’s a good practice to budget for unexpected maintenance and repair costs as your vehicle ages.